Should De La Hoya go all-in?
By Mohammad Horomtallah: After paying off its multi-billion debt, DAZN is looking for a fresh start in the US market. While a potential future contract with the NFL is anything but uncertain, boxing is, for now, the only option for the app to remain relevant in America.
Although Eddie Hearn has delivered a couple of Canelo Alvarez fights this year, his position as the primary promoter and go-to at DAZN is tenuous.
Aside from Canelo, who could very well spend the next year doing business with PBC, what other meaningful fight can he have with his employer?
Gennadiy Golovkin is out, just waiting for his retirement check against Canelo.
Demetrius Andrade was rumored to be leaving after Hearn couldn’t find any big names to step into the ring with him, especially Golovkin who joined DAZN for a financial goal and was definitely not going to please the fans and risk losing. its exit control by unifying with Andrade.
The more I think about it, the harder it is for me to see the big, exciting fights that Matchroom USA can put on.
Enter Oscar De La Hoya! The timing is perfect to take over and in doing so get revenge on Hearn for taking his cash cow away from him.
Golden Boy Promotions has a great opportunity to consolidate its position and become the main player in the app.
They can multiply the budget they get and put Matchroom on the backburner.
But to achieve this, Oscar must play. High risk, high reward!
He is in possession of three pieces that can put him on top provided he makes the right moves.
These pieces are Ryan Garcia, Jaime Munguia and Virgil Ortiz. Three fighters who have the potential to become household names and propel Golden Boy promotions to new heights.
These fighters have the support of the Mexican fanbase and all they need is a signature win for them to become huge stars. Golden Boy promotions can suddenly have three cash cows in their stable and DAZN will be happy to throw huge checks at them.
Plus, it will attract more fighters because Golden Boy Promotions will be the place to be. It will be the rebirth of the company and a big comeback after everyone left them for dead following Canelo’s departure.
But to achieve that, they have to engage these three fighters in big, risky fights.
Let’s imagine for a moment that before the end of the year, Ryan Garcia beats Gervonta Davis and Munguia stops Jermall Charlo while Ortiz shines against Jaron Ennis, their stock will soar so high the sky will be the limit. And even if that means being the B-side of those fights, they’ll instantly become PPV stars, bringing in huge revenue with every fight.
Needless to say, there is a flip side to this coin. If his fighters lose these fights, Oscar will take heavy damage, possibly even a fatal blow.
It’s a bet that can put Golden Boy on top of the world. The question is: Will De La Hoya continue to play it safe or does he trust his fighters enough to go all-in?