“Boxing Entertainment” Is Here And Is As Real As WWE
Floyd Mayweather has pursued the new fad of a non-pure version of pickpocketing boxing as “Boxing Entertainment” becomes a real issue in the sport.
Mayweather did his thing but didn’t come out in glowing terms.
So, do we keep trying? Give him the benefit of the doubt. Okay, let’s say yes, but let’s start calling a spade a spade.
Much like WWE is not real wrestling – this product is not real boxing. It shouldn’t be packaged as anything close to the real thing, certainly not on platforms like Showtime.
The final example comes in the form of a YouTuber teaming up with a European promoter to emulate what Triller is doing in the United States.
What’s on offer here has nothing to do with giving fans a pure version of the sport, in the least. Throwing the odd pro boxer vs. pro boxer fight into the mix, as Triller does, is sort of considered enough to call these shows boxing events.
But as we saw with Regis Prograis against Ivan Redkach, a more defective product leads to more unsatisfactory performance from the competitors.
Seeing a gap in the market when it comes to UK fans, Wasserman aims to set up similar ‘crossover’ shows coupled with other forms of entertainment.
Despite the fact that prominent Wasserman figurehead Kalle Sauerland has denounced the YouTubers getting involved in boxing, the whole thing smells distinctly like cash.
In a change of tone, Kalle said, “This is a major move for the boxing and entertainment industries. [YouTuber] is a mega-star with huge crossover appeal.
“He knows how to sell himself and he knows how to sell events. It will bring a new audience to the sport of boxing.
Now forgive me for sounding too skeptical here, but does the fact that this YouTuber has over 30 million social media followers have anything to do with this decision?
Does Wasserman think the connection to said YouTuber will help them launch the brand on this type of platform? – Of course they do.
So whether it is successful or not, it is beneficial for the company to be linked to an “influencer” and vice versa. The YouTuber keeps his toe in the boxing cake and then encourages his subscribers to purchase tickets to all future shows as a bona fide promoter.
Yes, it makes sense. That is true. But it’s not boxing. It’s not our version of boxing, and we don’t care.
We will never mention YouTubers or any other pretenders trying to pretend to be a professional boxer unless they go through the proper channels first.
They must serve their sentence like any professional fighter.
And we will not be promoting a form of sport that is far inferior to the vast majority of properly promoted shows around the world.
This form of “boxing entertainment” has a short shelf life. We can’t wait for it to expire.
The opinions expressed in this article are those of Phil Jay.